How To Start Your Facebook Business Page From “SCRATCH”!

by CHERYL GNAD on July 29, 2013

Build up your Facebook Business Page

How To Start Your Facebook Business Page From “SCRATCH”!

Part I – Why You Need To Do Business On Your Business Page, Instead of Your Business On Your Profile Page

Perhaps you are just starting your business and you have been told it is a great idea to start building your presence online with Facebook. You have a Facebook profile account, “isn’t that good enough?” you ask. No, it is not! For these reasons!

  • It has very little “search appeal” with Google or Facebook, for that matter. Your FB page is Google searched and the new Facebook Open Graph is making every use of your material for matching up people to you! They are doing all of that work for you!
  • Your friends are “your friends” and won’t buy from you and certainly don’t want to listen to you be about your business. They know you are in business already – they just want to be your friends, not business friends or customers. On your FB page, those that LIKE you are interested in YOUR BUSINESS. YEA!!!
  • Everyone who might be interested in you will need YOUR permission to see your profile, but on your FB page they can see anything they wish and “follow/LIKE” you.
  • One BIG reason – Facebook has rules against doing business on Facebook profiles – they dictate that all business is done on a Business Page. They can shut off your Facebook account if you don’t comply with this rule!

I know you will say “but all of my friends are on my profile, they aren’t on my Facebook page” and you want the same interaction. Then, have the same interaction; no one is saying to change the way you talk to your friends – just talk with them on your page. But now, you have to ask them to come over to your page. Say, “All of you are my cherished friends and I’d like to feel that you feel the same. If so, please join me over on _____Facebook Page Url____ because I will be doing most of my Facebook interaction over there. Come LIKE my page and let’s continue to be best of friends!”
NOW we can talk about what to do to get started to build your community on your Facebook Page – your Business Page, From Scratch.

Stay close to Social Focus by CG this week for Part 2!

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Written by CHERYL GNAD


Cheryl Gnad, of owner/social media consultant with Social Focus by CG, offers coaching and consulting for small businesses looking to incorporate social media into their advertising strategies. She is a self-developed business owner, and a trained social media manager with names like Kate Buck Jr., Amy Porterfield, Kim Garst and Sandi Krakowski. Follow her on Facebook at Social Focus by CG, Twitter@SocialFocusbyCG, and on Linkedin.

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{ 3 comments… read them below or add one }

Lynne August 1, 2013 at 11:44 AM

Looking forward to your next post. I shall begin creating our facebook business page to promote our site. Thanks for the info!


Cheryl Gnad August 1, 2013 at 10:04 PM

Hi Lynne! We meet again! Say, have you joined me on my Facebook Page I would really enjoy having your conversations there too! More interactive! Also, visit this link for a great checklist to help you optimize your work on making your Facebook page. I hope you find it helpful.
Thanks for offering your comments – always enjoy hearing from you!



Izzy August 10, 2013 at 2:04 AM

Already followed you. Feel like this is going to be an awesome series 🙂


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