Great Social Media Marketing Tools for the Self-Starter

by CHERYL GNAD on August 22, 2012

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Social Media Marketing Tools | Tools for the Self-Starter

Keep your management simple with these social media marketing tools.

One of the reasons why handling social media is so daunting to business owners is because they don’t see an end to managing it all or that the social media tools are too complicated. They claim that it is too much work and they have very little time or knowledge to make it function right and make it do its best for their advertising.

As mentioned in the 2 Part Series blogs earlier,  Getting Started with Social Media? Beginners Tips for Small Businesses, Part I, (and II,) if you are just getting started and you want to get started right, you may need some simple and free tools to make your social media work easier.

I have composed a list of social media tools for the self-starter. I know these will be a big benefit for you because I had to find something that I needed and worked for me when I began my own business.  Many social media tools on this list are helpful to you as a new business owner.  But it will be easy for you to become overwhelmed.  Try one or two items from these lists of tools, and see what gets you the best results. After that, explore the next tool. Have fun experimenting!

Monitoring Dashboards

  1. Hootsuite
  2. TweetDeck
  3. Bluggio
  4. Seesmic
  5. Spredfast

Facebook

  1. Fanpage Tabs app – by Lujure
  2. Fanpage Tabs app – by DoubleYour Likes
  3. Wix  – Facebook Fan Page templates
  4. Pagemodo – free Facebook Fan Page for Small Business

Twitter

  1. Bufferapp.com – Buffer
  2. CompeteTweet
  3. Tweetchat
  4. Twitter Alerts – TweetBeep.com
  5. Twitter Unfollower Tracker  http://who.unfollowed.me

Metric Monitoring

  1.  Google Analytics
  2.  Crowdbooster.com
  3.  SocialBakers.com
  4.  PageLever.com
  5.  TwentyFeet.com

Social Media Management Tools for Twitter

These offers autofollow/unfollow or vetting of Twitter followers, and provides great stats.

  1. SocialOomph
  2. ManageTwitter

Linkedin

Find out how you are connected to your linked connections and see it as a map!

  1. See your network on Linkedin as a map – http://inmaps.linkedinlabs.com/

Link shorteners

Most common is the Bit.ly in use and recognized. Ow.ly is associated with use of Hootsuite. Bit.ly provides great stat graphs to see how well your links are viewed.

  1. Bit.ly
  2. Ow.ly

Promote yourself with:

These gather the more viral of your content from Twitter and/or Facebook and groups topics together in a newspaper layout. Very attractive and professional looking!

  1. Online paper – Paper.li
  2. Online paper – Twyla.com

Events

  1. http://splashthat.com/ – free splash page for your website and event.
  2. Evite – http://new.evite.com/#home  – create a social evite that is easy to link to your social media

Editing visual media, video, photography

These tools have been handy in that if you see images that you wish to incorporate and place graphics to them like arrows or chat bubbles, for example, you have editing ability. Jing allows you to create short video “snatches” too.

  1. PicMonkey – http://www.picmonkey.com/
  2. Jing – http://www.techsmith.com/jing.html
  3. Canva – http://www.canva.com  (check this out! https://www.canva.com/create/social-media-graphics) – a favorite of mine!

Free photos – royalty free images

Some of these have specials for free downloads or the photos can be downloaded for free and used for your blogs, as long as a reference to the source is given.

  1. MorgueFilehttp://www.socialfocusbycg.com/wp-admin/post.php?post=294&action=edit
  2. 123RF Stock Photography
  3. Dreamstime
  4. iStockphoto.com
  5. Stock.xchng

Popular Apps – recommended by 97 freelancers from around the world.

Apps and Tools voted as very helpful or useful by Freelancers.

Follow this link: http://www.mediabistro.com/10000words/files/2012/08/BestVendor_Most-Popular-Freelancer-Tools.jpg

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Social Media ConsultantCheryl Gnad, of owner/social media consultant with Social Focus by CG, offers coaching and consulting for small businesses looking to incorporate social media into their advertising strategies. She is a self-developed business owner, and a trained social media manager with names like Kate Buck Jr., Amy Porterfield, and Sandi Krakowski. Follow her on Facebook at Social Focus by CG, Twitter @SocialFocusbyCG, and on LinkedIn

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Written by CHERYL GNAD

CHERYL GNAD

Cheryl Gnad, of owner/social media consultant with Social Focus by CG, offers coaching and consulting for small businesses looking to incorporate social media into their advertising strategies. She is a self-developed business owner, and a trained social media manager with names like Kate Buck Jr., Amy Porterfield, Kim Garst and Sandi Krakowski. Follow her on Facebook at Social Focus by CG, Twitter@SocialFocusbyCG, and on Linkedin.

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