Use Social Media Marketing to Promote Your Favorite Cause and See Results!
“Who Cares!!” Hopefully You Do.
In this day and age, many cause organizations know that the internet allows us to get a message out quickly and concisely. Business owners today, likewise know that social media is one of the most precise methods of communication easily available to them to partner with these cause or non-profit organizations. But do they know they should act on that for a good profitable reason?
Demonstrating to customers and potential customers that they are personally valued in their eyes, is important. The best way to get their attention is to let them know you care about those less fortunate. This can be effectively achieved through social media management. By showing your interest, you are letting others “see” your human side, that you are a “feeling” company. This can be effective immediately through your social media campaigns. Through your social media campaigns you will draw others that have the same interest as you quickly. They will want to “team up” or partner with you because they will feel stronger as a group, rather than a team of “one”. Social media fosters that “community” feeling far quicker than traditional advertising media.
Focusing on a charitable cause can be a great way to draw attention to your social media outreach efforts. So just get started! Every year small business owners choose to support a charity. As an entrepreneur, why not consider sharing information regarding your favorite charity? Search out an organization that is related to your interest and promote them on your social media sites. Create a blog or article about them and how you are supporting their cause. Invite stories from the non-profit organization to be posted or shared through your social media. Bring together an event with the non-profit present and because of the ease to disseminate what is going on in “real-time”, people will be connected and become aware of your involvement. It’s not only an act of kindness on your part, but could draw potential customers your way who may not have considered seeking your business otherwise.
Small businesses or home-based businesses can especially benefit from the extra attention that this can bring. People are curious by nature and interested in the needs of others. They like knowing that business has its finger on the pulse of society and cares about others as well, and that they, too, can make a difference in the lives of others.
Find a Non-profit That Would Benefit from Mutual Friends
A good example is given when The Coleman Company, of camping equipment fame, is using this technique to help a non-profit organization and to draw attention to the need to be stewards of our environment. They joined together with Leave No Trace for Outdoor Ethics, a “non-profit organization dedicated to the enjoyment and stewardship of natural lands for all people through education, partnership, volunteerism and ethical behavior in the outdoors”. This organization fits hand in hand, not in competition, to support a good thing. They bring camping responsibly together with caring for our natural resources and lands. Who is going to care of this partnership? Those who love camping in clean and pristine environments! And of course, they would be drawn to or give their attention to the Coleman Company’s products for camping, because of they have a higher approval of the company now.
Social Media Makes $1 Work Like $1000 for Special Causes
Some 30+ years ago, G.D. Wiebe asked the question, “Why can’t you sell brotherhood like you sell soap?” The answer really is up to each individual business owner. What better avenue is there in which to help someone who needs help? It’s fine to “sell soap” but we can all use a little more brotherhood and kindness in our midst as well. Social media marketing can make that happen. With the virality of the internet and the “word of mouth” networking of social media, awareness of various needs in our society are being meet because of caring souls. You won’t need to look far to find someone sharing with others about a fund-raiser for some unfortunate group or individual – letting others know of opportunities to serve or give or to just be a “prayer warrior” online for their need, on Facebook or Twitter. People feel stronger when they can “team up” with an organization and make their prayers more powerful with a group or make their $1 work like $100 or $1000. It becomes a “warm fuzzy” for them.
Making the needs of your favorite charity known to potential customers can work hand-in-hand with your own personal social media marketing needs. It’s a definite win-win for the cause you support and can help your business and your valued customer/cause partner at the same time.
Cheryl Gnad of Social Focus by CG, social media marketing that makes a difference! Follow Cheryl on Facebook www.Facebook.com/SocialFocusbyCG and on Twitter: www.Twitter.com/SocialFocusbyCG. How can Social Focus by CG be of service for you?