Why Do I Need a Social Media Manager?

by CHERYL GNAD on October 11, 2012

   

Why Do I Need a Social Media Manager?

Stand Out from the Crowd!

Social media is becoming more and more the mode of advertising for small businesses today. Why is it so appealing?

  •     Relatively low cost, when compared to traditional advertising.
  •     Has a broad out-reach.
  •     People like relating to a human being when it comes to spending their money.
  •     It brings people in the door!

You can go to the internet for information on just about anything. Today you would be foolish to not have a consistent presence there. Print media is dwindling and to advertise there is expensive. It has a limited outreach, and even smaller fraction that will do the call-to-action.

Word-of-mouth advertising is referral based and is the strongest way to attracting business and social media fits that model. One person’s referral sends them to check your business out and if it fits their needs they will walk in your doors. With social media, you cultivate other people’s online referrals, make friends or a relationship with those that come to you social online sites where you can share news and product specials and information with the prospective customer. People like doing business with someone they like. As a business you want to cultivate that relationship, become the online expert demonstrate your knowledge, experience and how your product fits their needs.

Source Mashable

If you are asking “Does this really work?”  Consider the following stats too!
Identify and attract new customers
Expectations: 73%
Accomplishments: 61%

Develop a higher awareness of your organization within your target market
Expectations: 59%
Accomplishments: 52%

Stay engaged with current customers
Expectations: 46%
Accomplishments: 46%

Collaborate more effective externally, such as with suppliers, partners, and colleagues
Expectations: 34%
Accomplishments: 35%

Collaborate more effectively internally
Expectations: 26%
Accomplishments: 21%

Other
Expectations: 12%
Accomplishments: 9%

Stats sourced from Brian Solis, http://socialmediatoday.com/smc/200535

Customer Engagement Biggest Social Media Usage: 61% of the respondents use social media to identify new customers. The biggest expectation small business owners have from social media is expanding external marketing and engagement including identifying and attracting new customers, building brand awareness and staying engaged with customers. Listen to a podcast on how small businesses can use social media for customer engagement at www.growsmartbusiness.com.

Source: Robert H. Smith School for Businesshttp://www.rhsmith.umd.edu/news/releases/2010/021610.aspx/

Monetization is the numbers that mean the most to business owners. They want to know if it will make them money. Nearly 1/2 believe that they will make money in the next 12 months, the other 53% felt that their investments have already broken even,  and 22% said that they have already surpassed their expectations!

Lastly, once you have had the chance to engage and get to know your customers through social media, they will keep you “top of mind”. 80% in social media were found to prefer buying from a business/company that they trust. They learned to trust them from engaging with them on social media.

Our marketing strategy involves this. Meet and greet the potential audience on Twitter. Engage, get a response and invite them to know you better via Facebook on your business fan page. There they can learn more about you, about your activities, your causes, your expertise and to how you treat others. Facebook becomes your platform to attract them to become your FAN where they will eagerly try the next suggestion or “Call to Action” which is to go to your website. Facebook is not the place to “sell” your product, but to direct them to your website. Once there, you know they are ready to listen to your sales “pitch” and are already considering how they can get what you are offering. Build your website well for SEO and for the Call to Action which is to buy! If your website also directs those coming directly from searches on the internet, they can be “funneled” through the cycle and then back again for the sale. No potential customers are lost that wish to be your fan or client. This strategy filters those that are not interested, saving you frustration to finding ways to “lure” them in. Those that are coming to your website are ready to buy and will come back because they liked the experience and the relationship they have built with you already. These customers are like “gold” to you!

pro shot of Cheryl GnadFind out how you can use Social Media to your advantage. Team up with Social Focus by CG and “Stand Out from the Crowd”.

Hire Me! http://www.socialfocusbycg.com/

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Written by CHERYL GNAD

CHERYL GNAD

Cheryl Gnad, of owner/social media consultant with Social Focus by CG, offers coaching and consulting for small businesses looking to incorporate social media into their advertising strategies. She is a self-developed business owner, and a trained social media manager with names like Kate Buck Jr., Amy Porterfield, Kim Garst and Sandi Krakowski. Follow her on Facebook at Social Focus by CG, Twitter@SocialFocusbyCG, and on Linkedin.

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