Simple Digital Marketing. It Is All In the Mix.

by CHERYL GNAD on September 20, 2012

Integrate your social media into your digital and traditional marketing.

Simple Digital Marketing.

It Is All In the Mix.

Understanding the old form of advertising meant bulk mailings of direct mail, and having compelling copywriting that excites the prospect to act or to respond to the Call To Action (CTA). Today the pendulum has swung to Digital Marketing – social media, emails, internet websites, mobile ads, “web”inars and podcasts! How many business are integrating their marketing with the trend of digital marketing today?

It seemed easier to go and purchase a mailing list of zip codes, create a flyer with the compelling message, tack on your address and phone number, then mail it! Done! Then you just wait for the response to come. Or you would opt for the phone book yellow pages – fork over $$$$ hope for the biggest ad you can afford to attract someone and motivate them to pick you over the other maybe larger (and maybe better) competitors, because you all shared the same page! Today, business owners are looking for more economical but effective ways to spend their advertising/marketing dollars, they are looking at digital marketing. Social media is shouting from the rooftops of success story after success story, but it is only successful if integrated with a family of digital marketing avenues.

Here are some:

  • Emails with social media links in their signatures (see: How to Place Social Media Icons Into Your Email Signatures)
  • Websites that have social media links to their social media platforms • Social media platforms that point to websites
  • Direct mail with social media links
  • Webinars offered/announced in social media
  • Voicemails, that invite others to come listen to an upcoming webinar
  • Radio spots inviting listeners to their regular podcasts
  • Mobile apps that announce or collect links to podcasts
  • Face to face meetings that came from an email invite
  • Blogs that get posted that suggest “take the next step” and lead to the CTA on the website.
  • Business cards with all social media links, inviting others to “Follow” or “Like” to get more information.
  • Social media offerings of eBooks or WhitePapers that suggest the “next step” to the CTA on the website.

There are many combinations digital marketing that exist here and many more than those listed here. Too often businesses are too busy running the services calls, or manning the cash registers to even think about an integrated marketing strategy. Getting with a social media marketing specialist may be the “next step” for a business to help them find their best way to get started. It may be as easy as having a social media platform to meet your future customer, and having business cards that point to it and inviting them to come “stay a spell” and “let’s get to know each other better”.

The number one important thing to do (outside of meeting them face-to-face) is to bring them to your website. Once there, they are considering a purchase! Now what you say on your website is a whole other article. But the how they get there is “ALL IN THE MIX” of the digital marketing you use. Line the path to the website with reasons for them to want to know you, like you, and trust you. Once they trust you, 80% of them will buy. It’s that simple, follow this path – KNOW, LIKE AND TRUST = $$$$.

pro shot of Cheryl GnadCheryl Gnad, of owner/social media consultant with Social Focus by CG, offers coaching and consulting for small businesses looking to incorporate social media into their advertising strategies. She is a self-developed business owner, and a trained social media manager with names like Kate Buck Jr., Amy Porterfield, and Sandi Krakowski. Follow her on Facebook at Social Focus by CG, Twitter @SocialFocusbyCG, and on Linkedin.

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Written by CHERYL GNAD

CHERYL GNAD

Cheryl Gnad, of owner/social media consultant with Social Focus by CG, offers coaching and consulting for small businesses looking to incorporate social media into their advertising strategies. She is a self-developed business owner, and a trained social media manager with names like Kate Buck Jr., Amy Porterfield, Kim Garst and Sandi Krakowski. Follow her on Facebook at Social Focus by CG, Twitter@SocialFocusbyCG, and on Linkedin.

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