Learn the Magic of Word of Mouth Marketing

by CHERYL GNAD on May 14, 2014

People doing Word of Mouth

Learn the Magic of Word of Mouth Marketing

“There is one thing worst than being talked about, and that is not being talked about.” ~ Oscar Wilde (The Picture of Dorian Gray)

All businesses love hearing from a new customer that one of their customers recommended their products or services. This is Word of Mouth.  That means that their service or products were so memorable to someone when they did business with them that the customer felt they needed to share that pleasurable experience with someone else! Businesses would love to cultivate more of those “recommendations” or “Word of Mouth” endorsements. However, many are missing a prime opportunity.

With the advent of social media marketing and mobile marketing, going “viral” has the potential of going sky high in activity in the next few years! ARE YOU READY for it! You aren’t if you haven’t learned how to create a “buzz” online by making relationships with your potential customers. By making a good relationship, you make a friend. By making a friend you create trust. By developing trust you gain your customer. By providing great customer service and put quality service and products into their possession, you create “Word of Mouth” referrals, recommendations, or endorsements! Wow! This does more for your business in advertising than any other advertising form! You can’t saturate the TV airways, newspapers, magazines, billboards enough to counter act the effect of a good “Word of Mouth” recommendation gone viral! The only way to “up the anty” is to get that Word of Mouth happening online – in your social media!

Conventional Word of Mouth

  1. It consists of interpersonal communication which sets it apart from mass communication such as advertising.
  2. It’s about commercial content and commercial entities such as companies, products, services and brands.
  3. The communicators are non-commercially motivated so communication is perceived as unbiased, genuine and honest.

What’s different these days is that you can directly tell your friends via a multitude of different online mechanisms (Twitter, Facebook, FourSquare etc.), tell – or ‘write’ as it is these days – it once, reach more friends with a single effort, and reach more people some of whom you don’t even know.

Electronic Word of Mouth

  1. It uses the internet so information is passed on a written text, images or even movies.
  2. It can reach a multitude of people at the same time so it has a greater potential of becoming viral                                                                                                                                                                                     Electronic Word Of Mouth presents a window of opportunity for businesses  Posted by Barbara Kremers on Thu, Oct 18, 2012

 So now, you can see that the use of Electronic Word of Mouth is by far more powerful! So how are you going to create that buzz, or word of mouth action!? Why would anyone want to even mention you? First let’s see what causes someone to get involved enough to talk about you. Here is a list of some reasons:

–          People love to share about things that they are doing. If they are happy about those activities or not. (Especially if they are not happy! This is Negative WOM!)

–          People seek advice from others. Those who have an experience will share.

–          People would rather seek out the information from another BEFORE looking online for that information. Again, experience or personal knowledge beats out printed advertising. This is your opportunity to build trust in you with your clientele. Work diligently to KEEP your customers, and they will share about you more readily!

Work out your strategy for Word of Mouth Marketing (WOMM)

  1. Find out where others are talking about you online. If you are doing your job, someone IS talking about you. Go there and listen in.
  2. Find out WHAT they are saying. What topics are “buzz-worthy” – start using those topics for your next campaign of “buzz-worthy” information for them to share.
  3. Monitor these interactions regularly. Have the right tools that will help you analyze whether the talk is positive or negative. Address the negative and promote the positive. (Check out BuzzTalkMonitor.com if you are a large company)
  4. Include social sharing buttons on your websites! Make it easy for others to share your information and create some “buzz” for you!
  5. Provide buzz-worthy content – give them something to talk about, and share. Make the content where it will evoke a great amount of response! Use specific keywords in your campaigns in order for your audience to use. They will show up and you can see what is working and what is not. (See #3).
  6. Understand where your customers are! Social media is your best tool, but where in social media are they (YOUR customers) residing. Your audience may not be on Linkedin or Twitter, but maybe heavily in Facebook and Pinterest. Are you there? If you audience mentions you by your handle, chances are great that they expect to hear from you. Engagement is your next move…..
  7. ENGAGE!!!  You won’t be able to dictate the WOM talk, but you can monitor and shape it to become more effective for you. You definitely can build the friend to trusted advisor to provider of services/product relationship path! Make sure you know how to travel that path. Skipping or mismanaging the steps can cause the customer to fall away before they ever “walk in your front door” to buy!

Lastly, here are a few quick tips to try to stay in the game of creating Word of Mouth –

–          Look on the web for people talking about you

–          Create a blog

–          Keep a reminder to find buzz-worthy topics

–          Provide incentives for those who do Word of Mouth for you

–          Ask for the recommendation (i.e. Google Recommendations!)

–          Make your “talkers” feel special!

–          Do something unexpected

–          And best of all — DO SOMETHING WORTH TALKING ABOUT!

 

Learn more on how to do Word of Mouth Marketing with Social Focus by CG –

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Written by CHERYL GNAD

CHERYL GNAD

Cheryl Gnad, of owner/social media consultant with Social Focus by CG, offers coaching and consulting for small businesses looking to incorporate social media into their advertising strategies. She is a self-developed business owner, and a trained social media manager with names like Kate Buck Jr., Amy Porterfield, Kim Garst and Sandi Krakowski. Follow her on Facebook at Social Focus by CG, Twitter@SocialFocusbyCG, and on Linkedin.

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{ 2 comments… read them below or add one }

Lynne September 22, 2013 at 10:20 PM

Great advice! With the advent of technology, information can be spread to more people and at a faster pace that is why it is important you do well in your business and people start talking about you. Word of mouth marketing is so much more than talking to others personally, it is creating a buzz online. To be known, be part of that buzz!

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Christy Lee March 19, 2014 at 2:20 AM

Wow, this is a really really good post. Thank you for all of the great information you just gave us. This information is so important!

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