How to Identify Your Target Audience

by CHERYL GNAD on August 25, 2016

Ideal Customer

How to Identify Your Target Audience

Who is your IDEAL Customer?

As the marketing person for your business, being aware of your Target Audience’s needs is vital! When you look at Facebook you have a myriad of people to share with. You want them to become your customer so you are hoping for lots of conversions from there. After all, it holds your Target Audience or IDEAL customer in its ranks. With 4.1 Billion users it should! YOUR audience is in there. But do you really know who they are?


Let’s take a look at how you can identify your target audience. Why? So you can talk specifically to them. You will want to create your Value Proposition in such a way (personally) as to “solve” their problem. In doing this you will make them feel like you are personally talking to them and that you understand THEIR problem and are attending to them, giving them that solution. It isn’t a one-size-fits-all model! AH! This should be a “EUREKA!” moment!

Identify their problem

Knowing the problem or problems, and providing a solution for each is the language of great marketing! When you give it to them in a personal way, they are more likely to pay attention and become a loyal customer!  You will want to engage with them where THEY are in THEIR world on social media, (or anywhere, in person or online). Also, you want to be the ONE who can do this, and be the “go to” person amidst your competitors.

Start doing the research

To begin your research, start looking for ways to relate to your customer. Perhaps your customer resides in a special niche. They may not be necessarily looking for YOU on your social media platform so you will need to show up in THEIR feeds and draw them in. First, you need to understand who and where they are.

Therefore, doing this exercise will help you and motivate you to talk directly to that niche. You probably have been just speaking to that large crowd, hoping for someone to step out and buy. No one wants to be just a part of the “crowd”. They want to be made to feel special and nurtured into a relationship with you as their “go-to” person.

Get to know more intimately who your IDEAL client is – who are you talking to? Get your pencil and paper out because you really need to write this down and keep it! You can use it to trigger the right questions and status in your posts with these answers!

Here are some steps/exercises to help you do just that. Answer these questions:


  • Who are they?
  • Who do they hang out with?
  • Who do they want to be?


  • What is their most pressing concern or problem?
  • What are their needs?
  • What are their desires or wants?
  • What do they worry about?
  • What motivates them?


  • Why do they need help?
  • Why can you help them?
  • Why are you the solution they need?


  • How will you help?
  • How will you solve the problem or provide the solution?
  • How will you serve them?

FREE DOWNLOAD! [ Who is Your IDEAL Customer Form ]– click this to download FREE!

There are additional questions and suggestions to jot down from the hand out, it is a FREE download for you.

Finding your IDEAL CustomerUse your social media to go a bit further to identify and target your IDEAL CUSTOMER avatar.

One of the bits of social media marketing that many people haven’t really given much thought to is the use of social media to research out their best or IDEAL customer. With Facebook and Twitter, just to start, there is a wealth of data collected to help you.

Hashtags #HASHTAGS | Social Focus by CG

To help your research go faster, the use of the # hashtag is important for your search in Twitter, and Instagram.  

Pinterest makes it easy – all you need to do is type in your search terms and all Pinterest posts using those “keywords” with show up.


Using Facebook Ad Manager and Audiences Insights to build your IDEAL customer avatar.

Choose your ideal audience
Choosing your Audience


To find this in your Facebook, go to the top right corner, find Manage Ads in the drop down, look for the parallel lines next to the words “Ad Manager” open those, find the words AUDIENCE INSIGHTS – left side, click and open and you should see the graphic that is below. Follow there to pull your audience

With Facebook, the Ads Manager, or Power Editor within Ads Manager, is truly powerful for research. (You need not be afraid to go in. Explore. You won’t accidentally charge yourself and not know it!) How to do ads IN FACEBOOK is another blog altogether, but for this article, if you are willing, dive into the Choose an Audience to Start section and learn more about the Pages and the people that are looking at you and who are looking at similar Pages as you and then you can seek them out. Friend those people, follow their pages LIKES, analyze what got them to engage with other social media pages. In other words – TARGET them with your words that fit their culture, their interests that solve their problem, and earn their loyalty!

 Fanpage Karma

Target Audience


social focus by cg

Another great tool and for FREE you can get lots of good information is from With this tool, you can compare different Facebook pages and see how they are interacting, how much engagement they are getting, what their top posts (or yours too) are, what are the top hashtags that are getting the results you see, top pics and videos – so much to LEARN about your possible target audience!

Beware you will love this research tool and browse forever in it, and have LOTS of fun doing it!! Ask me how I know…

In Summary

I’ve just outlined ways to think of how you will find your Target Audience and who your IDEAL customer is. Get familiar and comfortable with these tools.

Lastly, you will want to relate personally with your Target Audience and IDEAL customer and speak like you really know them! If they feel you are understanding their problem that they want to solve and YOU are the one that can do it, you will gain their loyalty and trust. This is the goal of all marketing! After being seen and recognized, keeping them with this PERSONAL relationship that is KEY in your social media (that is what it is for, remember?) you can create the culture to KEEP your new found customer/audience! When they pay attention they will love your attention and become a regular returning customer! SUCCESS!

Enjoy the research – I sure do! If you have any questions as to how to build a culture that nurtures and KEEPS your IDEAL customer through social media, give me a call or contact me. I want to be of service to you.

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Written by CHERYL GNAD


Cheryl Gnad, of owner/social media consultant with Social Focus by CG, offers coaching and consulting for small businesses looking to incorporate social media into their advertising strategies. She is a self-developed business owner, and a trained social media manager with names like Kate Buck Jr., Amy Porterfield, Kim Garst and Sandi Krakowski. Follow her on Facebook at Social Focus by CG, Twitter@SocialFocusbyCG, and on Linkedin.

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{ 22 comments… read them below or add one }

Geniece Brown August 25, 2016 at 7:56 AM

Hi Cheryl,

This is something that I’ve been looking at more and more lately – ‘identifying target audiences.’ I have started to run more facebook ads for clients and target audience is super important. I love that facebook allows you to be super specific with audience targeting. I’m pinning this post for later!


Catherine August 25, 2016 at 8:56 AM

Great tips! Thanks for the information.


Jill Musser August 25, 2016 at 4:45 PM

So much good information out there, great specific help here for audience targeting. Thanks Catherine.


Alene A Geed August 25, 2016 at 5:12 PM

thanks for sharing the link to FanPageKarma. I want to try that! I agree that determining who our client IS and what they want, think about, do, etc is so necessary to reaching the right people.


Celea Star August 25, 2016 at 5:44 PM

You speak the truth. The narrow the focus, the clearer the target. This will get to the one who speaks the same language.


Carol Rundle August 25, 2016 at 6:47 PM

Wow, what a great, timely article, Cheryl! I’m been avoiding doing this exercise (creating my ideal avatar), but now I have no excuse. And I think I’m going to love Fanpage Karma, too!


CHERYL GNAD August 26, 2016 at 10:38 PM

Go for it girl!! You will have more fun than you’ve been dreading!


Trisha Walker August 25, 2016 at 8:18 PM

I love Fanpage Karma! Thanks for all the great information Cheryl.


Apolline Adiju August 25, 2016 at 8:27 PM

I love your tips especially creating your ideal customer avatar using your Facebook audience. Thanks for sharing


CHERYL GNAD August 26, 2016 at 10:37 PM

Everyone is talking about it. The Facebook Audience Insights isn’t JUST for ADS but to learn about who they like on Facebook – pages. It will get you out in front of them if you know where they are!


Kristen Wilson August 25, 2016 at 9:39 PM

Ohhhh, super post Cheryl… love this post.. so many people, self included struggle with our target market. Great job.. and ohh, loved the tips on FB Karma!


CHERYL GNAD August 26, 2016 at 10:35 PM

This seems to be rather new to many folks! I think it is a BIG help to me!


Candess M. Campbell August 25, 2016 at 9:51 PM

The timing for this article is perfect. I am just preparing a book launch via Facebook and I have not explored this the Ads Manager yet at all. Your simple instruction in these medias is great. Thank you!


CHERYL GNAD August 26, 2016 at 10:34 PM

Be sure to check out the Audience Insights for more!


Katarina Andersson August 26, 2016 at 9:54 AM

Great article, all very well explained. This took me a while some year ago to figure all this out and understand what the target audience was. 🙂


Robin August 26, 2016 at 2:52 PM

Great article. Loved information about Karma, and have played a littile.


CHERYL GNAD August 26, 2016 at 10:34 PM

Oh come on! Let’s play some more!!! hehe


Tandy Elisala August 26, 2016 at 4:48 PM

O.M.G. THIS is GOLD! Thanks so much for sharing this valuable information. I absolutely love the new idea of fanpagekarma and I’m going to go down that rabbit hole… Thanks:-)


CHERYL GNAD August 26, 2016 at 10:33 PM

HA!!! be careful! You will absolutely love it!


Jennifer Quisenberry August 26, 2016 at 10:01 PM

Great tips! Fanpage Karma is such a useful tool!


CHERYL GNAD August 26, 2016 at 10:32 PM

It really is! I looking to when I can get the next level for MORE great metrics and tools for research!


Lorii Abela August 28, 2016 at 11:28 PM

Thanks for sharing this. This is very critical for any business. I also like your image. They are actually being exhibited over here in Chicago.


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