Finding a Good Social Media Manager

by CHERYL GNAD on February 26, 2016

Social Media Manager or Coach

Finding a Good Social Media Manager or

Should It Be – “Coach”?

Too many people are looking in the wrong direction to find a good social media manager or coach…

A good social media manager or coach should know their social media strategies and actually can do it well themselves! Knowing what it takes to “doing social media well” is what is important here. Social media coaching/teaching isn’t “naturally” done well!

Find social proof.

The other day, I was noting a social media manager or content manager was asked to be a speaker for a group in town. They said that she did social media and was going to teach them some of the basics, like – what platforms do businesses need – that fits them, creating engagement, and more. All of it in 1.5 hours during a lunchtime session. How valuable could this teaching content be in such a short time, I wondered?  When I looked at proof of her ability on social media, I realized that she is following someone else other than who I get my training from. I am receiving training from 2 very influential ladies that are in the Top 10 or in Top 50 social media experts in the country (says Forbes. Referring to Kim Garst and Sandi Krakowski). They have differing points of view, so I have a well-rounded approach.  Most of all, I listen to my clients first, and really work to understand their needs and their “niche” of the industry they represent. [See Social Media Marketing: What We Do For You] Of course, all marketing people should do this, but when they “teach” social media, it goes out of the window. Should it? Hold on to this question. I will come back to this at the end.

I realize this is more of a critical essay on social media marketing’s state of affairs where everyone thinks they can “do” social media marketing. Yes, I am one of many social media marketing specialists out there. No, I don’t have any “claim to fame” as my teaching mentors do, but they are my TEACHERS for a reason. They SHOW the results of their strategies and share those strategies with me! It works! I have seen MANY, yes MANY, come back and say “I am seeing what you said to do  – WORKS! I am so happy I listened to you!”.  What speaks better than great testimonials!? Even I have had major success in following (that’s the keyword here!) their instruction. This brings me to my next point. Do you see the results that you want in the work of your social media or your social media mentor’s work?

The gal I was referring to above has less than 100 fans , is young and very new to Facebook , (I can’t hold this against her because social media techniques CAN be learned quickly, but in practice or the relationship building, it just takes time). She has posted less than 2 posts a day on Facebook and only has single digit engagement. (Tip: Facebook only allows about 6% of your content to show up on other’s feeds. How many posts do YOU think are seen if only posting less than 2x a day?)  It is really hard to know how your social media is working if that is all you can show for your efforts. This is the person TEACHING a large group of local business owners!

Do as I do and have what I have!

Granted, I work very hard on my own social media. I DO have  double-digit engagement ranking and I post often. I have had potential clients come to me saying, “I want TO HAVE what you have on social media. Will you do my social media  or show me how?” They SEE how my social media is working for me and want that kind of exposure for themselves. They don’t realize what that HOW is.  If they are willing to do as I have done, then they WILL see results! I’ve even had one advertising agency owner tell me, “it is really unfeasible for us as an agency to do a client’s social media because it is time-consuming. The client wouldn’t be able to afford us when we have to bill them hourly for the work that needs done. AND to have it done well.”  I wish I could see who their clients were. Are their social media platforms performing well? I doubt it.

What’s the difference between Social Media Marketing and Traditional Marketing?

What makes a good social media manager

It is my belief that social media works differently from traditional marketing techniques. Yes,  strategies work in both Traditional Marketing and in Social Media Marketing and understanding how to write good compelling copy (text) in your marketing is key for both. Yet, in social media, the audience is so much more savvy, they know what you are about. That audience has to be WON over to – TRUSTING you, and LIKING you to the point of turning to you for their ANSWER to their needs or problem! It isn’t about you, the service provider or the seller of the product! To get to the point of them LIKING and TRUSTING you and BUYING from you takes on this very characteristic of social media marketing. It takes on a SOCIAL and ENGAGING ASPECT with you and you with them! This is the mystery in social media marketing.

Remember that question above where I ask if learning traditional marketing methods enough. Or should it just be thrown “out the window”? 

A good social media manager or marketer must show that they understand the customer and that they know HOW to cultivate a relationship … ONLINE!
  Yes, the pitches  to get the audience to want to buy is still very similar to Traditional Marketing, but Social Media Marketing takes on another layer. RELATIONSHIP. This takes time. This takes specific ability for the specific niche or audience, and trust.

What makes SOCIAL FOCUS BY CG different?

This is where I am different 

  1. I focus on BUILDING relationships online!
  2. I focus on TEACHING YOU how to make those relationships!
  3. I focus on CREATING CULTURE – not sales. The sale come later.
Social Media Coaching

Go ahead, take those “baby steps” to create your best social media platform!

I am a teacher down deep. I will take deliberate time to show you – whether you are a brick and mortar business, a home-based business, or a network marketing rep/direct sales rep. When you have gained the loyalty of your fans ON-Line and OFF-Line, Traditional Marketing begins. I will show you how integrating both Social Media Marketing and Traditional Marketing into your TOTAL marketing strategy and how it will help you to see the best results that can make a difference to YOU and YOUR customers. That is why I called my company – Social Focus (by CG) and we do social media “coaching” –  FOCUSED on  the small business owner. Is that YOU?  Are you ready to take that first step towards your thriving social media relationship with your customer? If so, give me a call. Let’s get started today! Leave a message at 316-350-1419. Or connect with me here for a FREE HOUR of coaching – 

 

 

 

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Written by CHERYL GNAD

CHERYL GNAD

Cheryl Gnad, of owner/social media consultant with Social Focus by CG, offers coaching and consulting for small businesses looking to incorporate social media into their advertising strategies. She is a self-developed business owner, and a trained social media manager with names like Kate Buck Jr., Amy Porterfield, Kim Garst and Sandi Krakowski. Follow her on Facebook at Social Focus by CG, Twitter@SocialFocusbyCG, and on Linkedin.

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{ 2 comments… read them below or add one }

Wil Cross March 26, 2016 at 12:59 PM

I liked the part about “A good social media manager or marketer must show that they understand the customer and that they know HOW to cultivate a relationship.”

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CHERYL GNAD April 9, 2016 at 4:38 PM

I know what you mean Wil. This is so important – personally even to me! I want others to really get to know me and making that relationship “broadly” instead narrowly face to face or in person, is how internet marketing must be done! I still get out into the networking groups in town but online, I must be very knowledgeable to help others make that same depth of a relationship there too!

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