It is (Almost) Christmas! 10+1 Tips to Increase Season’s Sales

by CHERYL GNAD on August 25, 2017

Tips for christmas sales

It is Christmas! Well, Almost.

Tips to Get Ready for Season Sales

Guess what day is? August 25th, I know, but that isn’t what I was talking about! Hmmm, I looked it up and nothing really “oh WOW!!” stood out, except one – it is the 121st day before CHRISTMAS!!! THAT is important to me and to YOU! Are you ready for the Christmas season YET!? Probably not, I am not either, but I know it is time! Will you be getting started this year earlier or are you going to do any online season sales this year? All good questions. Do you agree?

Ditch the Excuses!

Many people make excuses as to why they aren’t doing any Christmas time sales – “ People are too busy, won’t have time to pay attention to my sale. I’ll wait until January to start”, or “folks have spent the money for gifts and things and so won’t consider my offer – they are saving their money”.

Frankly, this is just silly! Sales are going on ALL the time and the Fall and Christmas season are FULL of those who are already looking to finding ideas on decorating, communicating love to friends and family through special gifts, foods that would be fun to make for the coming season, and what NEW places are there to shop at! It is time to GET READY to “BE SEEN, BE HEARD, AND BE FOUND!”

Don’t Get Discouraged!

Actually, what happens is that YOU get discouraged and slack off because it has been hard all year to get the attention you crave or need for your business to be successful. If you had done some major planning at the beginning of this year, you would be set to go in the next 30 days for the coming season of sales. Meaning, that the focus of your sales will be changing to fit the mood and reasons for buying of your customers!

It is TIME!

Do you need to have a way to BEGIN planning for Christmas NOW? It is only 121 days, as the writing of this blog, until Christmas. Here are some great ideas to start thinking creatively.

 

10 Tips + ONE MORE for more season sales – start today!

1. Are you in business with other companies that need help with THEIR Christmas season sales – what can you do for them? Make that list. Reach out and do a promotion to businesses that need social sharing and might take interest in returning that favor – ASAP!

2. Begin gathering or creating your graphics and season artwork for you to use.

3. Start using lots of fun, seasonal, encouraging quote graphics – have a regular campaign of art/graphics after Thanksgiving.

4. Have a special promotion each week of ONE of your products during the season sales, and lead them to your business website for more!

5. Create a “map” of types of posts to post and begin posting more regularly or often! If you aren’t seen, you or OUT of mind, and of their Facebook feed!

6. Save $$ for your freebie offer, that leads to your purchased offer ad campaigns on Facebook. Your reach normally is now around 2% where your posts are seen organically. You have to be doing Facebook ads (the cheapest ad method out there in social media!) in order to be in your target audience’s feed!

7. Create interest in you! Bring your audience BACK to reading your posts by – suggesting great seasonal video movies. Be sure to enjoy them yourself!

8. Begin suggesting great gift ideas – and promote complementary businesses to yours for those gifts they may be selling. It shows you to be generous and worth knowing!

9. Everyone loves good food! Deliver into your social media campaigns a trickle of delicious recipes, or beverage ideas.

10. Share articles that are of highly trafficked sources that have lots of great seasonal content too – like Oprah, Better Homes and Garden, Good Housekeeping, Taste of Home, or maybe Parents Magazine. Traffic to them becomes traffic in YOUR social feeds – better for you! Oh, be sure to watch what they do for their season sales!

11. Lastly, the ONE MORE – be the best you – be REAL, and giving. “’Tis the season!” Share your business beyond anyone’s expectations. This will earn the trust of your audience so that if they aren’t ready to do business with you NOW, they will recommend you or come back later! This counts as a seasonal business transaction too, you know?! See your customers as more than the $$ and as a potential friend. They will return the favor naturally!

Happy 121 Days BEFORE Christmas! Go spread the joy! Love your customers!

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Written by CHERYL GNAD

CHERYL GNAD

Cheryl Gnad, of owner/social media consultant with Social Focus by CG, offers coaching and consulting for small businesses looking to incorporate social media into their advertising strategies. She is a self-developed business owner, and a trained social media manager with names like Kate Buck Jr., Amy Porterfield, Kim Garst and Sandi Krakowski. Follow her on Facebook at Social Focus by CG, Twitter@SocialFocusbyCG, and on Linkedin.

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