The Sales Funnel: Your Plan of Action -Pt 2

by CHERYL GNAD on September 29, 2014

1x1.trans The Sales Funnel: Your Plan of Action  Pt 2

The Social Media Styled Sales Funnel

Part 2 -Your Plan of ACTION

Now you are ready to put your Sales Plan of Action into “action”. A few more steps of preparation are needed, but now you are ready for the easy part. All you have to do is have your email sequence set up to send automatically to your list – you will be updating it as time goes forward too! Any responses that come in late you save for the next campaign. 

Create your website pages

  • a “Thank you for your order” if your email doesn’t already have one
  • a “Solution To the Problem” webpage – like the one on the email, (same images and same words) – with opt-in form to get download link
  • a “Free Offer of ___(your offer)___” with copy to go with it, again similar to email (same images and same words), with opt-in form to get link to download eBook/paper from.
  • The Book Offer, here is where you can buy it! With opt-in form to get Ordering Link.     

Hide these pages so that they are only access-able to those who filled out opt-ins. 

Create your Free Offer.

Be sure this free offer has the link to the Book Offer, and exclusive discount in the price as a Thank You because they ordered through the free offer.

 

1x1.trans The Sales Funnel: Your Plan of Action  Pt 2Create your social media campaign.

Now your Plan of Action is to begin to share these offers towards the ultimate sales of your book!

  • Write posts of examples – short segments of your book. Quotes. Phrases. Add known stories that go with the topic of the book. Have 2 per day out of 10 posts a day.
  • Post your graphics that you’ve made – quote graphics, book graphics, and other graphics that relate. 1-2x a day.
  • Place quote graphics into your Pinterest board – under the board that was created for just YOUR current book that you are promoting. Name your Pinterest board the name of the book. Also PIN quotes graphics into a board that is for your other books as well.
  • Write posts that fit into Linkedin – informative, problem-solution type posts. Post optimum time in LINKEDIN.
  • Integrated social media – have print brochures or cards on how to get book and layout wherever possible – networking events, doctor offices or waiting room space etc. Be sure these have your social media links listed and the Call To Action that is DEFINITELY noticeable!
  • Find related stories in the news feeds or articles from websites that can enhance your promotion. Only mention your book as a solution to the problem. You don’t need to provide the link to website.
  • Create headers on Twitter and Facebook that promote book and the website of where to order it!

Get Book reviews.

  • Request from Facebook friends if anyone would like to do a review of your book. Ask if they wouldn’t mind if review was seen on book promotion websites or used in social media.
  • Re-post any book reviews throughout your social media and on your webpages.

Put the Plan into ACTION!

Day 1 – POST TO SOCIAL MEDIA

Begin posting in social media about this easy-to-get information that pertains to the topic of the book.  Direct them to your blog with opt-in form.

Create Facebook Ads that are only Post Promotions for this. Promote the posts that pertain to book topics. Remember 20% rule for text on ad image.

Day 2 – BLIND EMAIL

This is an email that is sent to your current contacts list and of those who opt-in from your posts that you put out on your social media.

Just write the email telling them about who you are. Be fun, personable, and endearing. You will want to invite them to engage with you by leaving a comment on your website (give them a link to blog where they can opt-in for more of your great information.)

Day 3 – DIRECT

Now you can be DIRECT in telling your audience about a solution that you have for a problem that they have.  In a brief email – direct them to the fuller explanation to the benefits of this solution.  Have a call to action to connect back with you for future emails, (be sure to explain what those emails will have in them).  Have an opt-in form at the bottom of your website page that the email pointed them to. Be sure to provide information that is oriented to the WII-FM (what’s in it for me).

Include this email as a post, too! Direct them to the website page that the email directed them to, that has the opt-in form. Word this as “what’s in it for me” as well.

Again, create a Facebook Ad that promotes posts that pertain to book information or WII-FM or direct these ads to website book opt-in squeeze page.

Day 4 – CONTENT

Best if this was on a Wednesday. In an email – this is time to RESET; bring VALUE to your audience with a topic of their interest. Oh!!! Be sure to include a “P. S.” at the end of the email, that tells about how this book or eBook, will further answer their questions or answers the problem that they have.

Post the same, as modified for a Facebook post though. Include a CTA – call to action at the end of post.

Create a Facebook Ad that promotes WII-FM (what’s in it for me) or direct these ads to website book opt-in squeeze page.

FROM THIS POINT —-

This is where you handle those that didn’t opt – in, as well as, those that did.

Day 5 – OFF!

Take the day off! You’ve done a lot of work and now you need to evaluate how it worked and what didn’t work. Review and catch up on things that you’ve missed. Take that break!

Day 6 –  Wild Card #1

Day 7 – Wild Card #2

Wild Card day #1 - this is if everything worked out great. You are saying “Wow! Holy Cow! Look at the response! This Plan of Action worked!”  If this is the case, to those that responded send them another email with more great content that comes from the book your are wanting them to consider buying! By now, if they are following and engaging, they are open to the idea of purchasing your book. Go back through the steps #1 – #4. This is your chance to encourage them with great content that the purchase answers their needs! Have that last call to action!

No Facebook posting for this.

Wild Card day #2 -  this is for the folks that didn’t respond, where the work previously didn’t do the job of bringing them in for the opt-in. Offer a special sale, a FLASH sale, of special offer from a PARTNER. (Worked out before hand – but it’s a 2nd best option). This offer is totally different from your offer and wouldn’t compete.

No Facebook posting for this.

Or you opt to not email them at all!

Day 8 – OFF!

  • This is another day of rest – your day OFF.
  • Rest
  • Reset
  • Begin a New Campaign!

 


 

Just know that there isn’t just ONE plan that works – in fact, there are so many,  that you could do a bit mix and match. The Plan of Action for this article was to put together an outline or day-to-day task-list bringing all of this together with the knowledge that this won’t lead you off-track of your goal of sales coming in. Keeping your product or eBook in front of mind for those interested. Keeping it easy.

Social Focus by CG wants to help you to succeed in business! Social media is one way – a very crucial way – to advertise! It doesn’t work like print advertising, but very similar. The greatest benefit of social media marketing is that is will solidify many relationships for you and you will be reaching those who truly want your business! “Be Seen, Be Heard, and Be Found!”

 

 

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Preparing for the Social Media Styled Sales Funnel

by CHERYL GNAD on September 24, 2014

1x1.trans Preparing for the Social Media Styled Sales Funnel

The Social Media Styled Sales Funnel  

Part 1 Getting Prepared!

This is part one of a two part series that will help you to make a social media sales funnel. There are many parts and it can seem mind boggling to try to put all the parts together and make the transitions from one to the other look easy and seamless! Most important to building this sales funnel is the acquiring of one bit of information that is VERY VALUABLE to you. That is the OPT-IN email names list! Your most valuable property that you can OWN! Facebook can go away, but your email list won’t if you do the opt-ins correctly! Those are your most valued customers when they give you their email addresses! Treat them special! 

Let’s say you have a book to place up for your sale. How to get started and reach the hands and eyes of many of those interested readers! In order for your social media to work you need to have a strategy that multiplies and comes back – boomerang style! Yes? YES!!

You will need to prepare your sales funnel with a few things ahead of time. Don’t feel that you have to get it all done because you can work on it as you go. Time frame – whatever you’d like.  It can be short or long! For our purpose here we did the sales funnel in 8 days. That is short for many, but it illustrates the point very well.

Planning

You have your book edited and ready to go. It is ready to be seen by the public. You are choosing to release it now.

  • Do you have an email marketing application? Like Constant Contact, MailChimp, iContact, InfusionSoft are some common names out there. You will need this.
  • Website – you need one. You will have several pages devoted to this.
  • Give Away/Free offer – take something from the book, turn it into a free offer.
  • Write copy for a “get to know me” type email. Always include invite to follow you on Facebook and Twitter.
  • Write “here is a solution for ____” email, slightly related to your book. . Always include invite to follow you on Facebook and Twitter.
  • Write “here is a free offer that might help you succeed at _____” precursor to the book, from the book. . Always include invite to follow you on Facebook and Twitter.
  • Write possible social media posts. These can have graphics, that work with text. Excerpts from book – quotes, tips, and invitations to download book.
  • Write “here is my book exclusively for you” email. Always include invite to follow you on Facebook and Twitter.

Writing

  • Write copy for a “get to know me” type email. Always include invite to follow you on Facebook and Twitter.
  • Write “here is a solution for ____” email, slightly related to your book. . Always include invite to follow you on Facebook and Twitter.
  • Write “here is a free offer that might help you succeed at _____” precursor to the book, from the book. . Always include invite to follow you on Facebook and Twitter.
  • Write possible social media posts. These can have graphics, that work with text. Excerpts from book – quotes, tips, and invitations to download book.
  • Write “here is my book exclusively for you” email. Always include invite to follow you on Facebook and Twitter.

Graphics/photos

Have graphics, photos of you and the product you are promoting available. (approx. 5 for the week). Mix and match with social media postings. Be sure this match from email to same Facebook/Twitter posts. This way followers won’t be confused but confirmed that they are on track with Call to Action.

  • You – portrait
  • You – everyday life/activity
  • Image of book
  • Quote graphics for SM – at least 5.

 Graphics software to help create great graphics for free.

Now that you have created your graphics and your copy, next comes the putting it altogether for the funnel to begin working. You will begin to weed out those that don’t have any interest in you and those that do! Those that do will potentially buy from you! Once they have opted in, they are easier to “up-sell” because they already have come to “trust” and “like” you!  

Keep an eye out for the next post – 

The Social Media Styled Sales Funnel 

Click to go to:

Part 2 Your Plan of Action!!!

 

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