Inspire Yourself to Greatness – Ask WHY 7 Times!

by Cheryl Gnad on June 11, 2013

1x1.trans Inspire Yourself to Greatness – Ask WHY 7 Times!

Inspire Yourself to Greatness – Ask WHY 7 Times!

 

Whether you wish to reach that golden nugget of what inspires your customers to buy or what inspires you to move through your fears, you have to ask why? Getting to that answer gives you strength and inspiration. So what inspires you to become a successful business owner?  I challenge you to do a  “Why? Why?” exercise.  In other words, ask yourself, “why?” to the previous question, 7 times. Start out with:

Why do I want to own my own business?

From the answer that you give, (keep it short for this exercise) – ask WHY? to the answer you  gave to the previous question. For example:

Q1 : Ask Why do I want to own my own business?
A:  So I don’t have to have a boss.
 
Q2: Ask Why is it important to you to not have a boss?
A: So I can manage my own time on my projects.
 
Q3: So, you want to manage your own projects/time – why do you want to do that?
A: I have great ideas but no one lets me try them out, I want to prove to them that I can make things happen.
 
Q4: Ask Why is it important that you show others that it is important that you are someone that can make “things happen”?
 
Q5: etc.

You get the idea. Then get a notebook for a journal, and go back to this exercise and write your answer in more detail for each why that you gave.

 Ask WHY do I suggest that you do this exercise? Here are several reasons.

1. It is to help you establish a pure and emotional acknowledgement of what is truly important to you.

Many times we go about doing things that we “accidentally” fell into and because of the rush of the “crowd’s” (or committee’s) opinion, where you just happen to go along with it, and you really didn’t have your heart in it. This isn’t the best reason to be doing something, especially if you are hoping for greater outcomes. Part of being a business owner (or for having a special career even) is to fulfill your dreams. So what ARE your dreams? Why are those dreams important to you? Are they YOUR dreams or are they someone else’s dreams for you? Are you doing what you really wish to do? Are you using your talents or gifts to really help you become successful? I strongly suggest that you start journaling about your – 7 WHYs – so that you can be aware of what is your greatest desire or results that you want to have. Something magical happens when you get to the 7th WHY. Try it!

 2. Find out the TRUE root of the problem or inspiration.

Use a journal. Journaling helps the creative juices to flow. If you are working on a project and you need to solve a problem this method works great! There is a Quality Control system called “Six Sigma”. They utilize the “Ask WHY” method too. They use it to get down to the root of the “process” in order to be sure that the system is connected and complete. This method of asking WHY and journaling about it helps you to tie your “loose ends” together and find what might be your missing link. In doing this, you can find the answers you need to complete the process, or to learn what your next step should be toward your dream or goal. Journaling frees up your creativity and will help you to record those potentially inspired solutions.

 3.  Uncover your fears or your strengths.

If you find that you have a fear that holds you back, this method is also good to help you find out what is truly the reason for your fear. I did this once for myself. I have wanted to very much please people and yet when people didn’t realize my potential, I got upset. I kept asking myself my WHY’s and at a very emotional state, I came to realize that I was intensely let down once by my own mother when I was at a very vulnerable 8 years old. I took it upon myself to cook a complete dinner from scratch for my mom and dad. However, my dinner wasn’t edible. My mom came in and just said “this is horrible, no one can eat this. You did it all wrong!” she then promptly threw it down the sink and started to re-make the dinner. I ran off to my room totally in tears and felt like a failure. She didn’t even acknowledge how I wanted to do something nice and how I wanted to show her how I was “smart” enough to do it!  I was then forced to eat HER dinner that she copied off of me. I was totally ashamed! Many of my own insecurities in my own life have stemmed off from this one incident from my childhood. I would have never revealed it to myself without having asked the WHY’s. Because of this self-revelation, I’ve come to understand myself better and could now work to overcome my self-degradation that I fell into before.  So journaling and asking the 7 WHY’s will help you overcome and will strengthen you when and where you need it. It will reveal the ROOT of a problem, when once it is removed, it won’t re-grow and be a problem again.

 I have found it important to regularly check myself and the path that I am on with a simple “why?” or maybe “what for?”  I could ask myself, “what am I doing this for?” Are you doing it for the right reasons? Are you answering the WHY’s to get to the root of a problem? Are you confident that you are taking control of your desires and letting them lead you to your dreams of success? For each and every one of us, we have our own reasons WHY. You just need to know, from deep within you, why God placed those dreams or desires in your heart. They are there for a reason, and once you realize that reason, you become empowered. That empowerment leads you to become inspired and inspiring to others. You will attract the customers, or the results you seek for your success.

 If you are having difficulty achieving your life goals, or dreams, you need to find a life coach or mentor that understands the road to success and will help you to ask yourself the hard questions. Surround yourself with “like-minded” people, who are like the kind of person you wish to be more like. Set yourself up to be a active student by studying others and reading books that educate and “inspire” you. So you say you haven’t read a book since you left school? Then it is time to start reading again! Find a book, one that answers some of your WHYs and let it teach you where you can grow and be more confident in your business. I’ve been climbing the ladder of success and have answered many a hard WHY. (I share  some of my some here in my blog – Starting a Small Business? Success or Failure: the Choice Is Yours).  In looking back, I see the growth. Climbing ladders aren’t easy, but I was inspired to attain my best and most awesome self because of the examples of others and by the empowerment of my God. He led me to where I can find the person He created me to be. There is a lot of freedom and strength there. I am glad I’ve asked MY 7 WHYs.

 If you have done this exercise, please share what you found out at that magical 7th WHY.


1x1.trans Inspire Yourself to Greatness – Ask WHY 7 Times!

Cheryl Gnad, of owner/social media consultant with Social Focus by CG, offers coaching and consulting for small businesses looking to incorporate social media into their advertising strategies. She is a self-developed business owner, and a trained social media manager with names like Kate Buck Jr., Amy Porterfield, and Sandi Krakowski. Follow her on Facebook at Social Focus by CG, Twitter @SocialFocusbyCG, and on Linkedin.

{ 5 comments }

1x1.trans “Do I Have To Blog?” | Influencing Your Customers with Having a Blog for Your Business“Do I Have To Blog?” | Influencing Your Customers with Having a Blog for Your Business

Recently, I have been visiting with business owners about how to encourage them to BLOG for their business and to use Social Media.  Social media includes various social media platforms such as Facebook, Twitter, Linkedin, YouTube, Pinterest, and Google+ to name a few, but also, blogging sites, video, and even email marketing. Yet, too many business owners, just mentioning that they need social media marketing, they are envisioning in their mind someone posting in Facebook…maybe…Twitter. That’s it! AND they will just assign a 20-30 year old employee who has no digital marketing experience and who feel it is “easy” for them (and fun!), they assume all it well! That is further from the truth than you can imagine! Nowhere was blogging for their business given a thought!

Too often, businesses will opt-in to the idea of having a Facebook and maybe a Twitter account promoting them. Yet, they fail to recognize that the Blog is the “Golden Egg” for providing great information for their potential customers and that potential sale! This wealth of information is what makes the business the customer’s go-to place or for them to see the business as the expert that can solve their problem! Without the blog, the website can be rather static and uninteresting (not much different than a bulletin board) to both the reader and the “Google-Spiders or Bots”. If no eyes see the website, no one buys! What you thought was a good website – is for nothing.

Let me offer you an “easy fix”, yet it isn’t an easy fix. Websites need to have a BLOG as it’s best friend! The two must be inseparable. Without one the other is very lonely! How lonely IS your website? There is a tool out there that can measure just how lost in a crowd your website might be. It is Alexa.com. Place your website url in the search box. An Alexa ranking is a ranking of how effective and how popular the website is. Google is ranked as #2 and Facebook is ranked, can you believe it(?), as #1! Twitter as #12!  YOU? #???????????  Ok, so what would be a great rank to have? Anything as close to #1 as possible! But a ranking under 6,000,000 would be a great start if you are a local business. If you are not even showing up, you have some work to do. Get your BLOG going!

1x1.trans “Do I Have To Blog?” | Influencing Your Customers with Having a Blog for Your Business  “Blogs were found to be the third-most influential digital resource (31%) when making overall purchases, only behind retail sites (56%) and brand sites (34%). In fact, blogs were found to be the fifth-most trustworthy source overall for information on the internet. YouTube, Facebook and Google+ are the most popular social properties for consumers.” (TechnoratiMedia Digital Report 2013, pg 13)

This is where your customers are going online! To the blogs! (Not to the dogs! Ha!). When your blog is optimized with keywords, links, meta-tags and social connections, you are creating a digital “buzz” opportunity! Bots will be attracted to the site and recognize it as a valuable resource and promote it in Google searches! Google is where people are typing in those keywords that pertain to their interests in purchasing. If you wish to learn more about optimizing your blog, take a look at SEO: Search Engine Optimization | How To Bring You INTO the Web!

Also, note that the content that is blogged about is posted on Facebook and Twitter in order to get the content to go viral. Linkedin and YouTube come in as a close 3rd and 4th optional place to post their blogs into social media. Pushing and pulling your audience to and from various social media to finally come to rest within your website’s landing page is your ultimate goal. Without a BLOG you will just be lost, and NOT “standing out” in the crowd, and not being “found” as the go-to business that will solve that customer’s problem.

1x1.trans “Do I Have To Blog?” | Influencing Your Customers with Having a Blog for Your Business

I also realize that there will be other excuses to not having a blog.

#1 – I don’t have time.

#2 – I don’t like to write.

#3 – I don’t have anything to say or don’t know what to write about .

#4 – I just don’t know how.

Each of these can be eliminated with practice or outsource to a reputable copywriter that will portray you in your best light through your blog. I am sure to bet that the copywriter knows how to “blog” for you. Don’t feel that you have to have the best marketing sales sheet as your blog either. This is the time that you portray yourself as friendly, helpful, informative and reaching out to help your audience to – SOLVE THEIR PROBLEM!

Why do you want a blog? To be seen, heard and found; to be partnered with social media; to be KNOWN, LIKED and then TRUSTED; and to be influential in the purchasing decisions of your customers. That is where the relationship leads to a great ongoing friendship and the sales are made. THAT is why you want to BLOG.1x1.trans “Do I Have To Blog?” | Influencing Your Customers with Having a Blog for Your Business

As always, if you would like to have more information on how Social Focus by CG can help you to make your business “Be Seen, Be Heard and Be Found” through – blogging, website optimization, social media and other marketing strategies – register for our Focus On Your Business newsletter to receive quality, hands on, easy to do social media marketing tips and strategies. That can be done with the opt-in form in the right hand column!

 


 

 

1x1.trans “Do I Have To Blog?” | Influencing Your Customers with Having a Blog for Your Business

Cheryl Gnad, of owner/social media consultant with Social Focus by CG, offers coaching and consulting for small businesses looking to incorporate social media into their advertising strategies. She is a self-developed business owner, and a trained social media manager with names like Kate Buck Jr., Amy Porterfield, and Sandi Krakowski. Follow her on Facebook at Social Focus by CG, Twitter @SocialFocusbyCG, and on Linkedin.

{ 1 comment }

10 Steps For Visual SEO – Image Optimization For Pinterest

June 3, 2013

10 Steps For Visual SEO Image Optimization For Pinterest More and more people are asking me how to utilize the Pinterest social media application. They are wondering if it is a good social media activity to be involved with for their business. It is if you “optimize” your Pinterest images for effective SEO Image Optimization. [...]

Read the full article →

SEO: Search Engine Optimization | How To Bring You INTO the Web!

May 23, 2013

  SEO: Search Engine Optimization | How To Bring You INTO the Web! SEO . We hear this and all too often we just walk right on by, not trying to understand it. I am often asked “What is S-E-O?”  Many just have no clue even to what it means. S = Search E = [...]

Read the full article →

The 30 Second Commute: A Quick Checklist On How to Get Your Home-Based Business Up and Making Money.

May 20, 2013

The 30 Second Commute: A Quick Checklist On How to Get Your Home-Based Business Up and Making Money. Simple Steps to Build Your Home-Based Business and Hit the Ground Running. Have you been thought about how to start your own home-based business? Whether you want to be a home-based/grassroots business or a franchise model as [...]

Read the full article →

How Do I Evaluate My Facebook Fan Page?

May 17, 2013
Thumbnail image for How Do I Evaluate My Facebook Fan Page?

How to Evaluate Your Facebook Fan Page How Can I Make My Facebook Fan Page Better!? This blog was written in response to a Facebook fan that wanted to have some input about her Facebook fan page. I do evaluations periodically for folks for the fun of it, to find things to inspire to writing [...]

Read the full article →

SOCIAL MEDIA: YOUR BEST CAUSE-MARKETING TOOL

April 22, 2013

SOCIAL MEDIA: YOUR BEST CAUSE-MARKETING TOOL Using the POWER OF CONNECTION to promote your cause! Social media has a remarkable tendency to make strong relationships with people. Especially if connections are made and nurtured! It can become a real POWER OF CONNECTION! This is an incredible marketing tool for any business to employ! Your business [...]

Read the full article →

CONTENT MARKETING AND SOCIAL MEDIA | WHERE LOYALTY MAKES CENT$/SENSE!

April 11, 2013

CONTENT MARKETING AND SOCIAL MEDIA  WHERE LOYALTY MAKES CENT$/SENSE! Most of my clients want me for the social media manager or just a social media FB/Twitter/LinkedIn platform set up and call it good. Or they usually think that they can just hand it off and be done with it! No! They need to be partners [...]

Related Posts Plugin for WordPress, Blogger...
Read the full article →