An Easy Way to Make Your Videos! Repurpose Your Blogs!

Making Videos Easy with Lumen5

by CHERYL GNAD on August 17, 2017

An Easy Way to Make Your Videos

Repurpose Your Blogs!

 You have lots of content at your fingertips if you blog. The key question here is – are you blogging? I hope you are. Next question – are you making use of video on your social media? I REALLY hope you are. Videos are going to be 75% of online feed in your social media and having material to create a video is crucial and this is one way to do it – EASILY! I’ve just begun myself and it isn’t perfect yet (will it ever?) but it gets better with practice!

Here is your FAST START!

To begin, you need two things – a blog and Lumen5.  http://lumen5.com It is a new company getting its “feet wet” in being on of the got to programs to implement great blog content and making it into a video. Right now, you can get in on it for FREE but you might see it needs to charge to use it if you get in later. So be sure to check it out today!

As mentioned before, making your blog into a video is simple! Especially if you have your own graphics to add to it. If not, you have plenty to choose from. Let’s not wait, but dive right in —

Open Lumen5.com – you will find that you will have a dashboard to keep your video projects. At the top right is the button CREATE VIDEO. Click this to begin.

Lumen5 video button

On the left you will enter the blog URL that you chose to repurpose as a video. You can copy/paste it or type it in. Then Hit CREATE. Watch the magic begin!

Add blog url

Once you’ve hit CREATE, you will have a version of your blog on the left with titles and subtitles, but not formatted as such. You will begin to add them to the right side, a drag and drop each line you wish to include in the video.

Use lines that summarize the paragraph or add the POINTS of each paragraph. You are going to be able to edit anything you wish at this point. You can ADD new lines too. One thing to watch for is too LONG of a sentence. The program will alert you when this happens but be thinking of short and concise sentences for the “slide”. 

Add story lines

Here you see the indications that your chosen sentence is too long by more than 230 characters! Now you can divide that text into smaller segments or leave it to later and the video will ask you again and it will be a floating 2 or 3 segmented text on that slide.

too long of a text

Once you have added all of the key points or lines into the right side, click on the CONTINUE in the top right-hand side.

THE VISUAL COMPONENTS

Video Images

This is the fun part for me. Lumen5 has direct access to CREATIVE COMMONS FREE images, as well as a way to retrieve your own graphics for this video. It will pull in the graphics used in the blog article too. What is especially good is that it finds related images to keywords that you have in your article – it does several areas of searches for you and makes suggestions.

Not all are going to fit YOUR blog or article that you will make into a video, but there might be something that fits and tells a great story for you! When you don’t have anything there is a photo image, it will also suggest a simple illustration that might work. Other CREATIVE COMMONS websites are also great places to search for that perfect image –   Pexels.com, Pixabay.com, and one that I’ve found just recently Unsplash.com .

Sample images

EDITING Your Video

Text

Each image is given 3-4 areas for you to edit. 1. The text – you can change the wording, sub-divide the sentences, quote it, Title, or no text at all.  You then can decide WHERE on the slide you want the text to appear.

Edit your Graphic

Music

Also, the editing will let you add music that fits the mood of your video. Music keeps the audience tuned into your video. The get to feel the rhythm of the slide changes too. Lumen5 syncs the slide changes with the music. If you blog is a deep subject – the mood might be dark or search sounding. If it is of happy behind the scenes work, there is music that is happy, jolly, or sometimes silly. What is YOUR mood? Match that style!

 Music track list

 

Your Branding

Lumen5 will allow you to add branding in the form of a logo watermark on each slide or image, and you can add what image and colors that will brand you at the end. 

Branding

logo watermark

 

Finished Product

Now you are ready to review and PUBLISH!

 Finished know like trustTo see the REAL final result – the finished video – WATCH:

 

 

 

 

 

 

 

 

 

 

 

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Elements of Great Social Media Marketing

by CHERYL GNAD on July 28, 2017

Elements of Great Social Media Marketing

Are You Doing the Work?

 Social media marketing icons

Social Media Marketing has become the “way to market” because of the smart phone. Everyone is on their phones without any restrictions! It used to be the internet on the computer, but when at work you were “restricted” in some way from using it. Or not everyone had a computer.

Today, EVERYONE has an internet accessing smart phone and they ARE looking. Newspaper/print advertising has moved too – to the internet because of the smartphone. Are you there? Or are you still thinking “old school” marketing? Social media is a part of the “NEW” school of marketing. Again, are you there? If so, are you marketing in the way that the NEW school of marketing is demanding of you?

Social Media Marketing is the new buzz word and many ARE doing social media, thinking that it is, in and of itself, social media “marketing”. Yet there are certain elements that need to be in place in order to be effective.

1. One social media platform, at least, that you are DEDICATED to.
2. Consistency of posting
3. YOUR own content that YOUR audience wants to see
4. A website of your own – not your parent company or product ordering site.
5. Regular blog posts (regular means 2x a month minimum!)
6. Visual attraction – video or graphics/photography
7. A sales funnel strategy in place
8. Opt ins
9. Emails
10. Products – free and paid for
11. Education – Entertainment – Relationship
12. PEOPLE = for you to connect with, communicate with, be YOU with

As you can see, there are plenty of things for 1 person to be working on here. TIME is the one commodity that most business owners do NOT have – and Social Media Marketing is the one area that suffers from not enough time given to it.

Many small business owners are BIG in making the human to human in person connection, either in the store or when networking outside of the home or office. But the human connection is a PLUS to the efforts often done on social media.

When done right – your online connection seeks you out to be an offline connection and that is where your connection is solidified! BUT without social media to give you credibility even those offline connections will be far and few between! Why not build your CREDIBILITY online first – then take it offline. OR if you are building your business ONLY online, then start NOW to make your marketing effective with social media marketing! BUT it takes lots of work dedication and work.

As this article isn’t going to be able to cover all the 12 items, I will mention only 4.

  • #1 – Social Media Platform.

    +   This platform, whether it is Facebook, Instagram, Pinterest or other, MUST have your undivided attention. It also needs to be the BEST one for your brand or product of sales. Your IDEAL customer must be there. Don’t choose the platform that is the most familiar to you or the easiest to manage. Choose the one that your audience will hear from you on. Do you know where your customers are? (Sounds like the nightly curfew call we all heard on TV in my days of youth!).

    +   Any platform performs best when posted to regularly. Certain platforms will perform with fewer posts than others. Do you know the strategy that works best for your platform and your ideal customers that reside there?

    +   Connections. Do you have “influencers” in your social media platform audience? They are the ones that will LIKE, Comment and SHARE your content. Their conversations are seen with their friends and their friends of friends. They are the ones that will convert themselves or others for the conversions you need. I.e. – they buy and lead others to buy.

    +  Recommendations for your company are HUGE in your success and YOU must be able to cultivate that and ASK for them. Your influencers will respond.

    +   A good marketer will only use the platforms that they can respond to and manage regularly. More is not better if no one is present.

    +   When present on your social media you can drive traffic to your website and practice the “givers gain” philosophy. By giving YOUR time to recommend, like, comment, and share others who are online – they will do the same in return. This is the nature of social media –more on certain platforms than others – so use this to your advantage!

  •  #5 – Your blog.

    +   I chose this because it will bring in other elements naturally. Your blog is YOUR voice being heard. Your voice will establish you and bring you credibility.

    +   If you are a home-based business with a parent company giving you their products to sell – their credibility is built into their products already (research, science, their product videos – descriptions – fact sheets, etc.), but you alone need to build your own credibility. So be your own voice. Write a blog about – you, you in business, you using products, what you hear about your customers’ use of your products, etc.

    +   Do your own research and add your findings or opinions to your blog. You are the human behind the brand that you want others to come and find.

    +   Increase traffic to your social media sites by posting YOUR content into it. Don’t depend on traffic finding you on your website without help. That help comes from social media for this purpose! Use it!

    +   Your social media platform is one way to SEND traffic to your website too! This increases its visibility to the Google Search Engines (SEO – if search engine optimization was done well on website and blog).

  • #7 Your Sales Funnel

    sales funnel marketing tip+   This was chosen for those who are doing social media online marketing in order to – make money! If all you are doing is being social online – without a strategy for making money – you will only BE SOCIAL. That sales funnel strategy needs to be in place or your business is STRICTLY offline or in person only.
    +   Sales funnels incorporate – opt ins, a way to gather email addresses, newsletters, and a way to expand your communications about you and your business – developing your credibility.
    +   Sales funnel strategies have a progression. This allows you to narrow down your efforts to those that are potentially serious about buying from you. Don’t waste time on those that are there only to gawk at what you are doing, and never buying. There are PLENTY of GAWKERS out there too! Weed them out!

  • Lastly – #12 – PEOPLE

    +  Without PEOPLE – you don’t have a business, let alone an online business. Cultivating relationship is key but you can do it the hard way – one to one, or in a far bigger way one too MANY! It is up to you and if through social media – the one to MANY models is a reality! But even there, it can continue in the old school way – the one to one model. Be aware if you are slipping into that model if you really desire to grow into the NEW marketing. Understanding how to reach the RIGHT people for your business means you understand the methods it takes to use the NEW Marketing through social media.

    +   Have a method to touch and touch again the right people who are your potential customers. Have a plan or a progression to build their trust in you and you become their go-to person of your expertise! Don’t bring your PEOPLE into your funnel so fast that they are going to suffer whiplash and leave! Allow them to become a part of your WARM audience before they become your buying audience.

#1, 5, 7, and 12 in some way include the other numbers. If you incorporate these items into our social media marketing you are well on your way to utilizing the BEST and most affordable marketing available today. For the small business owner, they CAN’T AFFORD to NOT do this form of marketing and do it well. Those that are not taking the time to do it, are falling behind those that do.

Social Focus by CG has a motto – “Stand out from the crowd!” I help businesses to do just that. As I was beginning my own business,  social media was beginning to be the platform of “easier” marketing and the most affordable marketing a small business could do – so I jumped in. I became good at it for my direct sales and others asked how I got to be so recognized on my social media. It was long before I realized that I could be developing social media a way to make money by coaching/teaching others to do what I did – to STAND OUT! I did what others were not doing. I still am! Are you?

If you are wondering if you are incorporating these 12 elements into your business marketing – the NEW marketing of today – then contact me. I will give you a FREE 30 minute consult over what you are doing in your business. If you find that our partnership (where I can coach you in your social media marketing) let me know. I encourage getting up, and getting “a-goin’” and being the one “standing out” from the crowd! “Be Seen, Be Heard, and Be Found”!

Follow Cheryl Gnad on Facebook at www.Facebook.com/socialfocusbycg for more great tips on how to “stand out in the crowd” of online marketing. If interested in social media coaching – connect with her at www.SocialFocusbyCG.com/contact.

Receive a FREE Guide on How to Start Your Facebook Business Page from “Scratch”, and see what a difference it will make with this as your 1st step to social media online marketing success!

 

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