Network Marketing Branding

ARE YOU MARKETING LIKE A

 

BUSINESS OR A HOBBY?

Attention Network Marketing businesses!

Today there are many, many choices of independent network marketing or direct sales businesses that one can become a representative of. Each can be a source of additional income, where one can become an Independent Business Owner! If you are one, are you treating your business AS A BUSINESS? Are you doing what other small business owners are doing for their marketing? Or are you acting like most network marketing people?

What are “real” (yes, I know network marketing can be a REAL business too) small businesses doing? – branding themselves. How? – with logos, color, websites, with THEIR OWN personality and culture! Ok, you are a small business, a “network marketing” business and you think of yourself as very small.  Don’t. You are only starting out…not small. You are GROWING…not small! You deserve to be…like any larger business! So, how to become like them? Do like they do!

Getting down to business – do what the “big guys” do.

First of all, this goes for all Network Marketing/direct sales businesses – don’t LIKE other people’s pages that are doing the same product brand or service brand as you! Why? The potential customer will not know the difference in whose businesses is LIKING or commenting! Chances are good that they will believe they are talking to the page business owner and naturally go with the OWNER of the social sight! Don’t expect that you will gain business THERE! Instead, brand yourself! Have a bigger voice on YOUR social media – and brand YOU, not your product/service.

Build your Facebook page, and other social media accounts as you, under your name. You never know when you may change from one company that provides you your products to another, and if your social media is about THEIR product/service name and not you, consequently, you’ve lost your audience!! You won’t be able to bring those same number of fans over to your NEW business social site! It would be better to be YOU as a business, and promoting your choice of products/services as you grow, which you probably will if you are serious in being in business. AND you get to keep the fans you’ve gained because they are following YOU! Because, you’ve “branded” yourself well!

Here are some other pointers for your social marketing –

  • Invite from your own social media platform to join you on your page,  and share your valuable content there with them!
  • Be informative when commenting on another similar network marketing consultant site’s posts. Most important though, no self promotion!
  • Create a visual brand on you as a business (if on Facebook comment as your Page) – where you won’t have to say a thing but be recognized as the person/brand naturally by the link of your name, that has answers to their problem. That audience reader might click it and follow you on your business page!
  • Create a persona that expresses your personal taste, passion, attitude and spin on topics. This is what makes you unique. Not a “company’s rep” – like so many other people who DON’T do what you should be doing.
  • Share YOUR social stuff – that means you need to create something “unique” and not someone else’s. Use a blog. Create images that are YOURS (take with YOUR smartphone/camera) or design them in Canva or PicMonkey. You can utilize your BRAND company’s images, but that isn’t you! Do more of YOU – and be creative about it!
  • Color – choose a color that exemplifies the mood of your business. Be sure to see my blog for more tips on branding YOU with color go to: How to Use the Psychology of Color to Grab Your  Audience’s Attention!  

 

Network Marketing branding

Social Focus’s Color Branding

  • Font – fonts communicate a feeling into your website or written communication.
  • Icon – there might be a great example image that can represent you. I use the Chinese Warrior, as seen here to the right. In real life, these TerraCutta Warriors, are many in a field but I show an image of where ONE stands out. That is my motto! “Standing out in the crowd!”
  • Social Focus by CG
  • Chinese TerraCutta Warrior – Icon
  • Logo – a design that is more characteristic than just –  www.companyxyz.com – on emails, business cards, and images!
  • YOU – your photo of you should be unique and easily recognizable in a glance.

Finally, provide valuable content any time you post! YOU are the personal consultant/business owner that solves their problem! YOU serve their needs, answers their questions, and brings them new information on the topics that interest them! Don’t be a “text book” but be real, and caring. Again, be YOU!

Yes, you want to “stand out from the crowd” (ha! My motto)! In order to do that you have to do the work that gets your target audience to “vote” for you or buy from you. Gain their trust, serve that trust, and give more than you ever GET ($$) and you WILL succeed.

 

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How to Identify Your Target Audience

by CHERYL GNAD on August 25, 2016

Ideal Customer

How to Identify Your Target Audience

Who is your IDEAL Customer?

As the marketing person for your business, being aware of your Target Audience’s needs is vital! When you look at Facebook you have a myriad of people to share with. You want them to become your customer so you are hoping for lots of conversions from there. After all, it holds your Target Audience or IDEAL customer in its ranks. With 4.1 Billion users it should! YOUR audience is in there. But do you really know who they are?

Eureka!

Let’s take a look at how you can identify your target audience. Why? So you can talk specifically to them. You will want to create your Value Proposition in such a way (personally) as to “solve” their problem. In doing this you will make them feel like you are personally talking to them and that you understand THEIR problem and are attending to them, giving them that solution. It isn’t a one-size-fits-all model! AH! This should be a “EUREKA!” moment!

Identify their problem

Knowing the problem or problems, and providing a solution for each is the language of great marketing! When you give it to them in a personal way, they are more likely to pay attention and become a loyal customer!  You will want to engage with them where THEY are in THEIR world on social media, (or anywhere, in person or online). Also, you want to be the ONE who can do this, and be the “go to” person amidst your competitors.

Start doing the research

To begin your research, start looking for ways to relate to your customer. Perhaps your customer resides in a special niche. They may not be necessarily looking for YOU on your social media platform so you will need to show up in THEIR feeds and draw them in. First, you need to understand who and where they are.

Therefore, doing this exercise will help you and motivate you to talk directly to that niche. You probably have been just speaking to that large crowd, hoping for someone to step out and buy. No one wants to be just a part of the “crowd”. They want to be made to feel special and nurtured into a relationship with you as their “go-to” person.

Get to know more intimately who your IDEAL client is – who are you talking to? Get your pencil and paper out because you really need to write this down and keep it! You can use it to trigger the right questions and status in your posts with these answers!

Here are some steps/exercises to help you do just that. Answer these questions:

WHO

  • Who are they?
  • Who do they hang out with?
  • Who do they want to be?

WHAT

  • What is their most pressing concern or problem?
  • What are their needs?
  • What are their desires or wants?
  • What do they worry about?
  • What motivates them?

WHY

  • Why do they need help?
  • Why can you help them?
  • Why are you the solution they need?

HOW

  • How will you help?
  • How will you solve the problem or provide the solution?
  • How will you serve them?

FREE DOWNLOAD! [ Who is Your IDEAL Customer Form ]– click this to download FREE!

There are additional questions and suggestions to jot down from the hand out, it is a FREE download for you.

Finding your IDEAL CustomerUse your social media to go a bit further to identify and target your IDEAL CUSTOMER avatar.

One of the bits of social media marketing that many people haven’t really given much thought to is the use of social media to research out their best or IDEAL customer. With Facebook and Twitter, just to start, there is a wealth of data collected to help you.

Hashtags #HASHTAGS | Social Focus by CG

To help your research go faster, the use of the # hashtag is important for your search in Twitter, and Instagram.  

Pinterest makes it easy – all you need to do is type in your search terms and all Pinterest posts using those “keywords” with show up.

 

Using Facebook Ad Manager and Audiences Insights to build your IDEAL customer avatar.

Choose your ideal audience
Choosing your Audience

 

To find this in your Facebook, go to the top right corner, find Manage Ads in the drop down, look for the parallel lines next to the words “Ad Manager” open those, find the words AUDIENCE INSIGHTS – left side, click and open and you should see the graphic that is below. Follow there to pull your audience

With Facebook, the Ads Manager, or Power Editor within Ads Manager, is truly powerful for research. (You need not be afraid to go in. Explore. You won’t accidentally charge yourself and not know it!) How to do ads IN FACEBOOK is another blog altogether, but for this article, if you are willing, dive into the Choose an Audience to Start section and learn more about the Pages and the people that are looking at you and who are looking at similar Pages as you and then you can seek them out. Friend those people, follow their pages LIKES, analyze what got them to engage with other social media pages. In other words – TARGET them with your words that fit their culture, their interests that solve their problem, and earn their loyalty!

 Fanpage Karma

Target Audience

 

social focus by cg

Another great tool and for FREE you can get lots of good information is from www.fanpagekarma.com. With this tool, you can compare different Facebook pages and see how they are interacting, how much engagement they are getting, what their top posts (or yours too) are, what are the top hashtags that are getting the results you see, top pics and videos – so much to LEARN about your possible target audience!

Beware you will love this research tool and browse forever in it, and have LOTS of fun doing it!! Ask me how I know…

In Summary

I’ve just outlined ways to think of how you will find your Target Audience and who your IDEAL customer is. Get familiar and comfortable with these tools.

Lastly, you will want to relate personally with your Target Audience and IDEAL customer and speak like you really know them! If they feel you are understanding their problem that they want to solve and YOU are the one that can do it, you will gain their loyalty and trust. This is the goal of all marketing! After being seen and recognized, keeping them with this PERSONAL relationship that is KEY in your social media (that is what it is for, remember?) you can create the culture to KEEP your new found customer/audience! When they pay attention they will love your attention and become a regular returning customer! SUCCESS!

Enjoy the research – I sure do! If you have any questions as to how to build a culture that nurtures and KEEPS your IDEAL customer through social media, give me a call or contact me. I want to be of service to you.

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Wichita! Interested in Making Great Graphics for Your Social Media?

August 5, 2016

Making Great Graphics – for Your Social Media More and more we are seeing our social media converting over to more of a visual form or graphics form of communication for our businesses. Getting Likes on Facebook or any other social media depends on how well you are making your graphics! Any graphics done haphazardly may […]

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VIDEO – The New Marketing in Social Media WORKSHOP SMV101

July 9, 2016

VIDEO – The New Marketing in Social Media SMV101 – July 27th 11 a.m.  and July 28th 7 p.m. This class is to help business find how they can incorporate the New Marketing on Social Media – the use of Videos! Many small businesses are afraid to hear, let alone SEE themselves in a video! […]

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Identify Your Inner Voice! Is It Yours, or Someone Else’s?

May 27, 2016

Identify Your Inner Voice! Is It Yours, or Someone Else’s? The author’s story of trusting in her own Inner Voice. Watch this accompanying video too. More great thoughts! In the 1970’s, while in high school I was trying to find areas of “purpose” or “career” in my life. Most high school kids are. I found […]

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Facebook Workshop in Wichita! Targeting Your Ideal Audience!

April 19, 2016

Ready, Aim, FIRE! Taking Aim and Targeting Your Ideal Customer   on Facebook for Great Engagement! Learn great tricks and practices to increase your REACH and ENGAGEMENT on Facebook!   April 28th,   Past date!  — at the Riverwalk Church of Christ – 225 North Waco, Wichita 11:30 am-1:30 pm Tickets $30  at http://readyaimfire-onfacebook.eventbrite.com  OR […]

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Move to “FIRE!” Fans to Ideal Customers

April 13, 2016

  Part 2:   Moving to FIRE!  – so that your Facebook Fans become your IDEAL customers!   This is Part 2 in the READY, AIM! and FIRE!  2 part series. (Part 1 is – Get Ready , Aim! – at Your Best Customer in Facebook!) Many articles have been written on this topic on how […]

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Get Ready, Aim – at Your Best Customer in Facebook!

April 11, 2016

  Get Ready, Aim!    for Your Best Customer in Facebook!   READY! AIM! and FIRE! This is Part 1 – the Get READY, AIM (the targeting to the right audience) and then my next blog, Part 2 in this series, Moving to FIRE! – so that you can cultivate your Fans to becoming your IDEAL customers!   […]

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