FREE eBook! Plan For A Great 2017!

Build a Fantastic Social Media Marketing Strategy – A special guide to plan your year!

If you have ever been stumped on how to marketing your business, let alone build a great social media marketing plan? Then this guide will help you “brainstorm” new ideas that energize you to that next level! This eBook will help you learn WHAT you REALLY want to BE  DO or HAVE in your LIFE or your business! Having the right kind of intention for what you REALLY want is crucial to any entrepreneur’s success! Also, applying that to their business marketing, especially their social media creates even MORE momentum! Plan your year well and be A WINNER!

1 eBook – Planning Your Year 2017, To Be A Winner! and

1 Worksheet – All Things New in 2017 and some great brain “ticklers”! Check this out –

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What will you get?

 How to create your BEST MINDSET.
 Know what activities you can do & what  actually worked for. you.
 Blocks that held you back from the successes  you deserve
 Mindmapping.
 Creating your best customer AVATAR.
 Are you a VICTIM or a VICTOR?
 Define your goals and your calendar!
 Defining your budget.

You will be able to  —

  • Choose YOUR next step in any plan you choose to take that is best for you!
  • Have strategies to apply through out your next 3 months or 1 year!
  • Attract your best customers with social media strategies
  • Target your IDEAL CUSTOMER because you will know how to communicate with them like they were your next door neighbor!

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Privacy and Your Social Media Security

by CHERYL GNAD on March 27, 2017

Padlocking Your Privacy – Social Media Security

 

padlock your social media securityWhen you go on vacation you want to believe that your home that you left is safe. Little do you know, you may have sabotaged it’s safety by your social media! You may come home to an empty house! We will discuss ways of how you may be making yourself vulnerable to problems (and not just on vacations) by how you post in your social media.

Here are 5 areas that you may need to tighten things up a bit in your social media security.

1.    Your regular settings. 

Be very careful of leaving your Facebook profile open to detailed information about you and your home and family. Choose settings that give you options to limit your audience. Start out with –

  • Having a strong password – Avoid using common passwords that are easy and popular with many people. Choose words or phrases that are very unique – with Caps, numbers, and symbols. Use tools that “store” your passwords for you since you should have more than just ONE password – don’t reuse passwords on multiple sites! Tools like DASHLANE is free and it gives you only ONE password to remember – the one that opens the list of others that will AUTO-fill as you enter password guarded sights.  Visit Dashlane.com to check this tool out.
  • Decide if you really MUST have your personal address listed for public viewing. Use fake addresses – locations – city or state, or just leave blank. Let’s say you are a business, having a brick and mortar location might be necessary, but a home based business  should be left to personal messaging and not a public listing on your social media site.
  • Watch what you post! Identity thieves are looking for your personal info – like maiden name, birth date, address etc. Tagging your mother for her birthday for your birthday wishes provides birth date and maiden name which could be your answers to security questions – yes? Don’t do it! How well are you allowing others to SEE who you are?
  • Set your posts for the audience that it is intended for – in Facebook, for instance , the little round globe can be changed to All View, Friends or just Family can see it; or even just YOU – if you are using Facebook as your own scrapbook of memories.

2.    Watch those “shortened links”.

An important part of having social media security is knowing that many links are shortened because it conserves characters in a limited post or just a lot prettier, (like on Twitter). This is where YOU need to be careful that it is leading you to where you really want to go! Hackers will use shortened links or urls like a bit.ly, Ow.ly or TinyURL to hide the real FULL URL that identifies the source of this site that will “compromise” your information that they request from you!

How do you know if you are using a safe link when it is a shortened link?  You can:

  • First – hover over the link – does the address (real, long form of the URL show up)? If you know it, or recognize it for where you believe you will find the right info, go ahead and click on it.
  • Try a LINK SCANNER – there are websites that will allow you to check a link by entering the URL that you are suspicious of it being safe. Try sites URLVoid (http://www.urlvoid.com/) or MyWOT (http://www.pcworld.com/article/231795/wot_web_of_trust.html) as tools for this.
  • Double check the shortened links – social media sites like Twitter often use shortened links to conserve character spaces used for the message. Ow.ly and bit.ly are the most popular. Use Sucuri (https://sitecheck.sucuri.net/) to determine if the link is safe or not.

3.    Letting everyone know where you are!

Vacations are fun! They provide you NEW material to share and it is a great pastime while sitting in line or on long drives in the car to post about where you are going, how long the adventure is and what you are doing. Even your short trips around town can lead a “snoopy” burglar to learn about your comings and goings and your daily routine to know when is a good time to do a short 10 minute “home visit” while you are gone! If they are confident that you won’t return – what keeps them from stealing your possessions in record time? So, what can you do?

  • The best choice is to – NOT post at all! Keep them guessing! Your friends will be guessing too, but when you come back on – they will be riveted to your posts and pictures!
  • Don’t share all of your plans. Ask questions and aim them to “sometime in the future” and be illusive to when.
  • Use the audience selector in the post – limit viewing of posts to certain groups, like a family group, to view your photos.
  • How about waiting until you return home! This way you can put together a great series and with planning you have a better story to share.

4.    Use the Privacy Setting of the social media platform

  • Avoid NOT customizing your settings. The platform’s setting are wide open. Make it YOUR platform and share what you want to who you want.
  • Follow only those that are worthy of following.
  • Allow only those that you can trust to follow YOU!
    1. If they are suspicious – block and delete! You OWN this space, so control it!
    2. Don’t answer stranger’s questions – they may be mining for self-identifying information about you.
  • Conduct business on business pages – not personal platforms. Keep personal – personal.

One of Facebook’s Terms of Service rules are – to use a personal profile that represents you as a REAL person.  To build a business page, in most cases, one must have a personal profile (there are times that a PAGE can be made without a profile, but this is an exceptional and rare situation with Facebook, and not beneficial to any business). Your business page can have the necessary info to conduct a true representation of your business online.  Developing a FAKE personal profile for your business page to be built from is against Facebook rules. See ______

Become familiar with each platforms social media security settings.

Have you done a check up on your Facebook security? If you click on the ? mark in the dark circle in the top right hand blue bar area, you will find in the menu PRIVACY CHECKUP.  This is there to help you choose the settings that give you the proper amount of security you desire. Follow those prompts to see how you are being seen by others. Change them to fit your needs for Posts, Apps, and Profile.

One setting that is important to use AS YOU POST, if necessary, is the individual post privacy setting in your Facebook post. Here you can choose between Public, Friends, Friends except…, Specific Friends, Only me. Certain occupations don’t allow public posts on a social media platform to the general public – such as therapists. So by keeping their posts private it helps to communicate helpful information without breaks the Ethics Rules.

Other niches have limitations too. They are most financial institutions – investing companies, insurance companies etc. – they can only state that they are working for the company in their bio and not share trade information. Their platforms should be set on PRIVATE too. Various multi-level, or network marketing companies have stringent rules on use of social media, and again, being private or in a group may be allowed for privacy and not to SPAM others. Learn the legal reasons of how to promote or use the platform for your business on social media.

There are more platforms and security steps for one do, that isn’t even touched upon here. With hacking and identity theft on the rise, protecting yourself is YOUR responsibility. Know the settings available to you and be aware of what you place on the social platform. YOU are NOT alone – in this cyber world anymore! Be vigilant in what others are saying about you – if it isn’t a fact that you published – check it out. Know that an impostor may be in your midst and your could be identity stolen!

One last tip – always a good one too – CHANGE YOUR PASSWORDS OFTEN! Never be predictable. Always be … friendly and honorable to your online “friends”. Be safe!

 

 

 

 

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FREE Wichita Workshop – Social Media Marketing Plan for 2017

January 17, 2017

Plan Out Your Social Media Marketing All Things NEW for Your 2017 Marketing Plan! Have you planned your social media marketing plan for the Year 2017? If you need inspiration or instruction, you will find both here! This is a special workshop to help the small business owner develop the PROPER Mindset that will flow into […]

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Do You Have Your Elevator Pitch Ready? Networking 101

December 27, 2016

Do You Have Your Elevator Pitch Ready? Networking 101 Today is when you are going to visit a networking group and, of course, you will put your elevator speech/elevator pitch in action. It is your first visit. Someone greets you are the door and the “game is on!”  You are instantly asked, “what do you […]

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Network Marketing Folks: Are You Marketing Your BUSINESS or Your Hobby?

November 22, 2016

ARE YOU MARKETING LIKE A   BUSINESS OR A HOBBY? Attention Network Marketing businesses! Today there are many, many choices of independent network marketing or direct sales businesses that one can become a representative of. Each can be a source of additional income, where one can become an Independent Business Owner! If you are one, […]

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How to Identify Your Target Audience

August 25, 2016

How to Identify Your Target Audience Who is your IDEAL Customer? As the marketing person for your business, being aware of your Target Audience’s needs is vital! When you look at Facebook you have a myriad of people to share with. You want them to become your customer so you are hoping for lots of […]

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Wichita! Interested in Making Great Graphics for Your Social Media?

August 5, 2016

Making Great Graphics – for Your Social Media More and more we are seeing our social media converting over to more of a visual form or graphics form of communication for our businesses. Getting Likes on Facebook or any other social media depends on how well you are making your graphics! Any graphics done haphazardly may […]

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VIDEO – The New Marketing in Social Media WORKSHOP SMV101

July 9, 2016

VIDEO – The New Marketing in Social Media SMV101 – July 27th 11 a.m.  and July 28th 7 p.m. This class is to help business find how they can incorporate the New Marketing on Social Media – the use of Videos! Many small businesses are afraid to hear, let alone SEE themselves in a video! […]

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